Built on a mindset of change,
we make skincare with a real attitude
A decade of technical refinement — from pilot scale, to intermediate trials, to stable mass production — building from zero a skincare plant that truly answers the needs of consumers.
The Beauty of Vitality
“For all the beauty in the world — formed within, expressed without.”
Everyone sees beauty differently — lovely, perfect, sweet, graceful, wonderful. And "state" means different things too — expression, posture, condition, bearing, attitude. In our view, across the brief years we have, a bright heart, an elegant posture and a well-sharpened way of living are the best answer to life.
The beginning of change
China's cosmetics industry has long been a target of distrust — banned additives, safety concern, exaggerated claims and cut-throat pricing made many consumers wary of domestic skincare. We decided to rebuild that trust through action.
A young founder with a decade of industry depth
Li Zhanhui, born in 1992, entered the beauty industry after graduating in bioengineering, learning diligently from many pioneers of the trade. He knew this venture was not another imitation of conventional skincare manufacturing — it was a resolve to create an entirely new model with a mindset of change.
Three chapters of a journey
The Beginning of Change
Founder Li Zhanhui — a biotechnology graduate with nearly a decade in the beauty industry — left the team he had built over six years in the summer of 2020, determined to create an entirely new model of skincare manufacturing.
Helping Brands Build Competitiveness
Over more than 300 days, a nearly 3,000 ㎡ plant rose from empty ground. From the product-development side, we help brands build technical moats and co-create core competitiveness, giving brands an independent, long-term engine for growth.
Quality at the Core, Technology as the Driver
We put research innovation and product safety first — from bio-genetic engineering to fermentation application, from cell biology to a skin-ecosystem perspective. We fuse professional knowledge with bio-based skincare manufacturing to help brands move quickly into a new era of bio-beauty.
Innovation and heritage in a new age of beauty
We put scientific innovation and product safety first — from bio-genetic engineering to fermentation application, from cell biology to a skin-ecosystem perspective — empowering brands to enter a new era of bio-beauty, and taking Chinese skincare manufacturing out into the world.